Tony Roma’s Franchise Focuses on Nontraditional Locations Such as Hotels
Flexibility in locations and international brand recognition help drive steakhouse franchise domestic expansion
Tony Roma’s steakhouse franchise is focused on U.S. expansion in 2017, and our development team is considering nontraditional locations, such as hotels, as we build our domestic footprint. We know that fans of our iconic brand worldwide seek our familiar dining experience and consistently high quality menu while traveling for business or pleasure, and our brand has traditionally done extremely well in popular tourist destinations. Entering into hotels is a great next step in attracting a new generation of loyal Tony Roma’s customers as we work toward the goal of 250 new locations over the next decade.
“Our legacy brand conjures up positive memories from people who grew up going to Tony Roma’s with their family and who now seek us out while traveling, whether for business or pleasure, making hotels the perfect expansion opportunity for our iconic brand,” says CEO Stephen K. Judge. “Tony Roma’s has powerful brand affinity worldwide and there is pent-up demand for our signature food and cocktails.”
Tony Roma’s is THE place for RIBS. Our fans have been rolling up their sleeves and enjoying our mouthwatering, craveable ribs for nearly 45 years. Today our iconic brand is stronger than ever, with a new restaurant design and a popular new innovative menu. We offer a lower initial investment than many upscale casual dining, full-service restaurants.
If you are an experienced operator looking for a strong investment in a time-tested brand, it’s an opportune time to join Tony Roma’s. Our wave of domestic expansion is just getting started and there is wide open territory from coast to coast available for our brand.
Business travel savvy millennials love our classic brand
The new Tony Roma’s design features an open and inviting modern bar and private dining room that are attractive to business travelers and corporate planners. Our refreshed menu offerings also appeal to one of the biggest U.S. traveler segments and fans of all-American brands with a rich history — millennials. In the next 4 years, millennials will make up more than 50% of the global workforce, and they are already the largest segment of business travelers who, according to the Global Business Travel Association, will increase the number of business trips they take in 2017 to an average of 7.
Not only do millennials travel more for business, but they also eat out far more than their elders — Business Insider reports that 53% of millennials dine out at least once a week, compared to 43% of the general population — millennials also have remarkably different taste buds. Our inspired menu refresh offers small bites and more local beers on tap — food trends that appeal to the millennial palate.
Prime locations available nationwide
There is wide open opportunity for domestic growth in metropolitan regions. Our brand does well in tourist destinations, such as Orlando, home of our flagship restaurant boasting our new Tony Roma’s 2.0 design that’s been getting rave reviews from both foodies and fans.
Texas businessman Rick Guerra has invested nearly 25 years of his career in our brand. Rick owns successful Tony Roma’s locations in McAllen and Laredo as CEO of Costillas Ltd. “Tony Roma’s is a great brand name with historical perspective. Everyone I talk to has fond memories of eating at Tony Roma’s.”
Learn more about Tony Roma’s
We currently have more than 150 locations in more than 30 countries, and we offer significant room for growth in major metropolitan areas and secondary markets. Our quality menu holds appeal for a broad range of customers, from families to millennials, and we fit a unique niche of full-service casual dining that is perfect for both birthday celebrations or dinner with the boss. For in-depth details about the Tony Roma’s franchise opportunity, request our free franchise report. You can also learn more by visiting our research pages.