New Licensing Agreement with MEAT Industria en Alimentos Expands Tony Roma’s Retail Reach to Mexico
Tony Roma’s continued growth brings world-famous ribs and BBQ meats to top retailers in Mexico
ORLANDO, Fla. – May 26, 2017 – Romacorp, Inc., parent company of Tony Roma’s, announces the company’s latest groundbreaking licensing deal with one of Mexico’s leading producers of pork products, MEAT Industria en Alimentos SA de CV (MEAT Mexico). This agreement comes on the heels of Tony Roma’s November 2016 announcements of new licensing deals in Australia, New Zealand, Spain, Ireland and the United Kingdom, the first ever licensing deals for the Tony Roma’s brand outside the USA. This newest deal, facilitated by Broad Street Licensing Group, will bring Tony Roma’s world-famous ribs and BBQ pork products to the Mexican retail channel at top grocery stores across the country.
“We could not be more excited to build our retail presence than with a company like MEAT Mexico, a highly revered trailblazer in the Mexican retail market,” said Stephen K. Judge, President and CEO of Romacorp, Inc. “Tony Roma’s has experienced strong growth this year through a series of important retail licensing agreements, as well as new restaurant development and franchise agreements in the U.S. and key markets around the world. This new licensing deal reinforces the strength of the Tony Roma’s brand and the trust consumers have in our world-famous products.”
MEAT Mexico specializes in producing fully cooked ribs and pork products that are quick and easy for consumers to prepare at home, offering unique flavors that evoke homemade family meals. MEAT Mexico’s high quality products are produced in a state-of-the-art food processing facility in Guadalajara that is ISO 22000:2005 certified, ensuring the highest quality and safest products for Mexican consumers. As an important partner to the top grocery stores in Mexico, MEAT Mexico has established strong retailer relationships and is an innovation leader in the category.
“We are sure that by working in synergy with Tony Roma’s, we will be able to build a strong partnership as we unite the values of our company with the philosophy of the Tony Roma’s brand while expanding the presence of the restaurant’s world-famous ribs and BBQ products,” said Ricardo Segura Gonzalez, CEO of Meat Mexico. “We are honored that Tony Roma’s has chosen us to embark upon this journey with them, and we are excited to begin producing and bringing these great products to the Mexican consumer.”
This is the latest in a string of transformational announcements for Tony Roma’s as it celebrates its 45th birthday, an incredible milestone unmatched by any American casual dining restaurant chain. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Australia and New Zealand, renewed US restaurant growth with new development and franchise agreements in Tennessee and West Palm Beach, Florida, accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia, and the launch of Tony Roma’s new global prototype restaurant in Orlando, Florida. With restaurants in more than 30 countries on five continents around the world, Tony Roma’s is the world’s largest casual dining chain specializing in ribs.
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit tonyromas.com.
Broad Street Licensing Group is Romacorp’s licensing agent for the Tony Roma’s brand and helped facilitate this agreement. For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.