Iconic American Brand Tony Roma’s Ribs and Steak Franchise Enjoys Worldwide Recognition
Iconic brand seeks experienced U.S. and Canadian operators to join our fast-growing ribs and steak franchise
Savvy U.S. and Canadian entrepreneurs investing in Tony Roma’s enjoy the benefits of an iconic brand with international reach. Our consistently delicious all-American food is sought after worldwide, and fans love to share their fun Tony Roma’s experience. Our Show Us Your Rib Face marketing campaign earned top honors from The Global Restaurant Awards in Dubai.
“The brand affinity of Tony Roma’s is really unmatched worldwide. Diners seek us out when they travel for business or pleasure and are craving our all-American dining experience and signature food and cocktails,” says CEO Stephen K. Judge.
Tony Roma’s is THE place for RIBS. Our fans have been rolling up their sleeves and enjoying our mouthwatering, craveable ribs for nearly 45 years. Today our iconic brand is stronger than ever, with a new restaurant design and a popular new innovative menu. We’ve stayed loyal to the core DNA that has made us famous worldwide, and we’re attracting the next generation of loyal Tony Roma’s customers as we work toward the goal of 250 new locations over the next decade. We offer a lower initial investment than many upscale casual dining, full-service restaurants.
“Tony Roma’s classic menu favorites and our world-class customer service make us a restaurant that becomes an instant favorite for international diners who seek us out around the world,” Stephen says. “Our global prototype restaurant unveiling in Orlando signaled a new era of domestic expansion here in the States, and we are excited to introduce our classic brand to a new generation of U.S. diners.”
If you are an experienced operator looking for an investment in a strong brand with longevity and a focus on domestic growth, it’s a great time to join Tony Roma’s.
Prime locations available nationwide
Tony Roma’s has successfully built our footprint internationally over the years and 2016 was no exception. Highlights of our global expansion include a 12th restaurant opening in Malaysia; our 22nd restaurant in Spain; an expanded presence in the United Arab Emirates; and the grand opening of our first restaurant in Abu Dhabi.
We currently have pent-up demand for our iconic brand in the United States and Canada, where our Thunder Bay location has received rave reviews from customers and the media. With more than 150 locations in more than 30 countries, Tony Roma’s offers significant room for growth in major metropolitan areas and secondary markets. Our quality menu holds appeal for a broad range of customers, from families to millennials, and we fit a unique niche of full-service casual dining that is perfect for both family celebrations or dinner with the boss.
“A lot of brands have saturated the market, and there is no opportunity for growth unless you are prepared to make the B and C and D markets,” says Canadian multi-unit operator Rick Kille. “But there is a lot of opportunity there for growth with Tony Roma’s. If you are an individual investor looking to expand and open more than one restaurant, Tony Roma’s is definitely the brand with available opportunity for growth.”
Tony Roma’s is wowing a new generation
Our flagship prototype restaurant on tourist-heavy International Drive in Orlando has gotten a complete makeover, and local customers, as well as travelers to the area, love it. The new, modern Tony Roma’s is cozy and contemporary, with an expanded outdoor patio area and bar, as well as a private dining area perfect for business meetings and celebratory gatherings.
We are excited to introduce Tony Roma’s to a younger generation. There is such a positive aura around this brand,” says Jim Rogers, Chief Marketing Officer. “We have some of the best people in our industry in leadership and we are growing. Now is the time to get in on the ground floor of our new focus on domestic expansion because we are going to grow.”