New restaurant design & menu innovation stay true to our brand DNA
Tony Roma’s is stronger than ever, and there’s never been a better time to invest in a restaurant that does ribs better than anyone in the world. We have tremendous brand equity and ample domestic expansion opportunities. Our iconic brand is resurging, with a new restaurant design, new menu innovations and a new leadership team that is loyal to the core DNA that has made us famous worldwide.
New Tony Roma’s design launched
The first of the new Tony Roma’s restaurant redesigns, which opened its doors in Thunder Bay, Ontario, in 2015, has wildly exceeded expectations and taken the local market by storm. The food is outstanding and expertly prepared, customer service is terrific, and operators Gordie and Leena Lem are already looking to expand to other locations in Canada.
Domestic development kicks off!
After years of successfully penetrating the international market, our primary focus is now on U.S. and Canadian expansion. This is a thriving market with little competition and tons of available space. There is tremendous brand awareness and overwhelming affinity for our brand, and we have choice locations available throughout the United States and Canada.
New menu items introduced
Internationally recognized Chef Bob Gallagher has simplified our menu and focused on what makes Tony Roma’s great — our ribs and other iconic offerings such as the Onion Loaf.
Bones & Bites Menu rolled out
Our small bites menu allows our fans to customize their dining experience. Whether they want a few of our famous baby back ribs, our new buffalo crispy ribs or pastrami ribs, they can mix it up as they see fit. It’s all about customization!
“Show Us Your Rib Face” campaign
Wins The Global Restaurant Award, presented by The Caterer and its parent company Travel Group.
Our new domestic expansion focus and all the key steps we have taken to improve our infrastructure set us up for growth. We have plans to open 250 new locations in the U.S. and Canada as part of a detailed to a 10-year strategic plan to strengthen our brand while reinforcing the core DNA that catapulted us to worldwide recognition.