Tony Roma’s Steakhouse Franchise Targets Atlanta for Next Growth Market
Atlanta is attracting families and millennials, making it a prime expansion area for our iconic all-American steakhouse franchise brand
After years of international growth, Tony Roma’s steakhouse franchise is bringing our iconic baby back ribs and signature sides like the Onion Loaf to American fans nationwide and we’re targeting Atlanta as a prime growth market. Atlanta’s robust tourism industry, new construction that includes the $1.5 billion Mercedes-Benz Stadium, home of the Atlanta Falcons, and hot food scene make it the perfect market for our beloved brand that boasts both Southern roots and international appeal.
“Our legacy brand conjures up positive memories from people who grew up going to Tony Roma’s with their families and who now seek us out while traveling, whether for business or pleasure,” says CEO Stephen K. Judge. “The brand affinity of Tony Roma’s is really unmatched, and there is pent-up demand for our signature food and cocktails.”
Tony Roma’s is THE place for RIBS. Our fans have been rolling up their sleeves and enjoying our mouthwatering, craveable ribs for nearly 45 years. Today our iconic brand is stronger than ever, with a new restaurant design and a popular new innovative menu. We’ve stayed loyal to the core DNA that has made us famous worldwide, and we’re attracting the next generation of loyal Tony Roma’s customers as we work toward the goal of 250 new locations over the next decade. We offer a lower initial investment than many upscale casual dining, full-service restaurants.
If you are an experienced operator looking for a strong investment in a time-tested brand, it’s an opportune time to join Tony Roma’s steakhouse franchise. Our wave of domestic expansion is just getting started and there is wide open territory available in the metropolitan Atlanta region.
Prime locations available in Georgia’s capital city
The opportunity for domestic growth in thriving metropolitan regions such as Atlanta is wide open. Our brand does well in tourist frequented cities, such as the wildly popular destination city of Orlando, home of our flagship restaurant boasting our new Tony Roma’s 2.0 design that’s been getting rave reviews from both foodies and fans.
The greater Atlanta metropolitan area is on a growth momentum, making it perfectly suited to our brand’s resurgence. Atlanta earned a spot on Lonely Planet’s Best in the U.S. 2017 list and was touted as one of the hottest food cities in America in 2016 by highly regarded restaurant review site Zagat. International travelers love Tony Roma’s and the Hartsfield-Jackson Atlanta International Airport is the busiest airport in the world. Atlanta is also a draw for millennials, who are attracted to our rich brand history as well as our revamped menu that offers our world-famous ribs in smaller portions and innovative flavors.
“A lot of brands have saturated the Atlanta market, but there is ample room for expansion for the right operator who wants to bring Tony Roma’s to this thriving city,” says Jonathan E. Benjamin, Vice President of Franchise Development USA & Canada. “The region a thriving center for business and commerce, with headquarters for corporations like Coca Cola and UPS, as well as a hot destination for travelers and foodies.”
Learn more about Tony Roma’s steakhouse franchise
We currently have more than 150 locations in more than 30 countries, and we offer significant room for growth in major metropolitan areas and secondary markets. Our quality menu holds appeal for a broad range of customers, from families to millennials, and we fit a unique niche of full-service casual dining that is perfect for both birthday celebrations or dinner with the boss. For in-depth details about the Tony Roma’s steakhouse franchise opportunity, request our free franchise report. You can also learn more by visiting our research pages.